Legal Regime of Advertisement in Bangladesh and Protection of Consumers

Abstract

Advertisement is an action through which enterprises communicate. The content of the advertisement of a business enterprise offers a signal that provides information about the products or services of that enterprise to their consumers. As the advertisers themselves decide on the content of advertisements, consumers take information that is provided through advertisements with a "grain of salt." As a result, it should be a concern to determine how consumers interpret advertisements and to evaluate how they are affected by advertising. Here is the scope of violation of consumer rights by misleading, false or exaggerated advertisement. The protection of consumer rights is crucial in case of advertisement by the business enterprises. Apart from the Constitutional provisions, Bangladesh also has a few specific consumer protection legislations which are 'inadequate' and 'scattered'. Even the recently enacted Consumer Rights Protection Act, 2009 has not recognized this aspect of consumer rights full y. This study aims at finding out the loopholes of the existing laws of Bangladesh on consumer rights in case of advertisement and to give proper suggestions thereof.